{"product_id":"2940154085240","title":"Consumer Behaviour","description":"\u003cp\u003eHuman beings behave rationally. This means that a person consumes more of those commodities that give him more satisfaction and less of those commodities that give him less satisfaction. He behaves in this way in order to maximize utility.\u003c\/p\u003e\u003cp\u003eIt is in this lucid manner that this book will teach you consumer behaviour.\u003c\/p\u003e\u003cp\u003eIt clearly explains utility. It throws light on the types of utility like the time utility, form utility and place utility.\u003c\/p\u003e\u003cp\u003eIt analyzes the concepts of utility like the total utility, average utility and marginal utility.\u003c\/p\u003e\u003cp\u003eIt discusses the law of diminishing marginal utility. It throws light on how to maximize utility.\u003c\/p\u003e\u003cp\u003eIt examines how the demand curve is derived from the marginal utility theory.\u003c\/p\u003e\u003cp\u003eAnd it discusses the indifference curve. It highlights the indifference map. It throws light on the importance of indifference curve in economic analysis.\u003c\/p\u003e","brand":"Anthony Anamgba","offers":[{"title":"Default Title","offer_id":47180558336240,"sku":"2940154085240","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940154085240_p0.jpg?v=1764063548","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940154085240","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}