{"product_id":"2940154096765","title":"Author Marketing 101, Guide and Journal","description":"\u003cp\u003eAuthor Marketing 101 returns to the basics of a strategic marketing plan and reinterprets corporate terminology so that it applies to novelists and small business owners. Through interactive exercises and demonstrative case studies, new and established authors will learn how to:\u003c\/p\u003e\u003cp\u003eoDevelop a professional and engaging author persona\u003cbr\u003eoIdentify overarching themes and colors for their stories\u003cbr\u003eoApply these colors and themes to their marketing collateral,\u003cbr\u003eweb design, and point-of-purchase (POP) displays\u003cbr\u003eoIdentify and target their audience\u003cbr\u003eoUtilize their author persona for customer (reader) interactions\u003cbr\u003eoDevelop a detailed marketing plan with actionable tasks and key\u003cbr\u003edeliverables, to successfully launch their latest book\u003c\/p\u003e","brand":"Gazebo Gardens Publishing, LLC","offers":[{"title":"Default Title","offer_id":47162279330032,"sku":"2940154096765","price":1.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940154096765_p0.jpg?v=1764064248","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940154096765","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}