{"product_id":"2940154420485","title":"The Ridesharing Revolution: Uber, Lyft, Didi and Ola at the Vanguard of a Major Paradigm Shift","description":"\u003cp\u003eThe Ridesharing Revolution explores how Uber, Lyft, Didi and Ola at the vanguard of a major paradigm shift in transportation services. This eBook addresses the Old Paradigm, the Evolving New Paradigm, Rider personas, Driver personas, Service providers, Adoption Facilitators, Barriers to Adoption, Total Cost of Ownership, Adoption Trends, Social and economic impact, Ridesharing resources.\u003c\/p\u003e","brand":"Lawrence E. Wilson","offers":[{"title":"Default Title","offer_id":47114082713840,"sku":"2940154420485","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940154420485_p0.jpg?v=1764067397","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940154420485","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}