{"product_id":"2940154524091","title":"Who's Afraid of the Big Idea?","description":"\u003cp\u003eExisting on the front line of evolving customer expectations, retail offers a fantastic window into the broader changing customer culture of our times, and the fundamental need to re-think business from the ground-up.\u003c\/p\u003e\u003cp\u003eMy work in retail has introduced me to many great thinkers, innovators and go-getters. Over the past year, I’ve spoken to many wonderful, knowledgeable and creative people on the fore front of changes in the retail landscape. I now want to share my findings and how I believe they can provide a fantastic platform to re-think the way we approach business far more broadly.\u003c\/p\u003e\u003cp\u003e‘Who’s Afraid of the Big Idea?’ is all about the questions you must ask and answer to succeed in the business of putting customers first. Ultimately, I wish to persuade you: To give your customer that something extra that can turn information into inspiration.\u003c\/p\u003e\u003cp\u003eThe best way I can make this argument is to share with you my own learning journey of the last year, a period that completely changed my understanding of why customer-first thinking matters, and what it might become. This book is designed for people working in retail, as well as everyone else with a passion for business, who are dissatisfied with the status quo and optimistic about new possibilities.\u003c\/p\u003e\u003cp\u003eAll primary research shared was undertaken by One Connected Community (OCC) and partners between July 2016 and July 2017.\u003c\/p\u003e","brand":"George Kiley","offers":[{"title":"Default Title","offer_id":47122909200624,"sku":"2940154524091","price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940154524091_p0.jpg?v=1764074230","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940154524091","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}