{"product_id":"2940154647356","title":"Proposals \u0026 Competitive Tendering: Part 1: Strategy \u0026 Positioning","description":"\u003cp\u003eStrategy \u0026amp; Positioning is a practical guide to the early stages of the competitive tendering process. This critical period is often overlooked, but offers contractors a unique opportunity to optimize their competitive position in advance of proposal preparation.\u003c\/p\u003e\u003cp\u003eSuccessive chapters cover activities from identification of a new business prospect through company positioning, customer engagement, strategy development and pre-qualification, to receipt of the Request for Proposal. Background information and explanatory text are combined with practical examples and templates, enabling readers to select and apply relevant principles and models within their own organizations.\u003c\/p\u003e\u003cp\u003eABC SmartGuides are written for business professionals engaged in strategic, sales and commercial roles connected with company direction and business development. They are aimed primarily projects and services organizations where competitive tendering is key to growth and survival. The principles will also apply to manufacturing companies competing for new business in B2B sectors.\u003c\/p\u003e","brand":"Acuity Business Consulting Ltd","offers":[{"title":"Default Title","offer_id":47169963393264,"sku":"2940154647356","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940154647356_p0.jpg?v=1764074324","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940154647356","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}