{"product_id":"2940156912988","title":"MOO-LAH-GY: Uncovering the Secret Cash Cow Hidden in Your Brand","description":"What is \"brand\" and why should anyone care? \u003cbr\u003e\u003cbr\u003eThe idea of branding began as a simple solution for a person to know their cattle from the neighbor's. Today it's about evoking an emotion so strong that a customer wants to buy from you versus anyone else in your space. This book helps distill down the pieces necessary to create that one-of-a-kind, gotta-have-it brand.","brand":"Bubble Print Press","offers":[{"title":"Default Title","offer_id":47083704353008,"sku":"2940156912988","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940156912988_p0.jpg?v=1764090174","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940156912988","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}