{"product_id":"2940156919598","title":"The Start-Up J Curve: The Six Steps to Entrepreneurial Success","description":"A predictable pattern of success\u003cbr\u003eEntrepreneurs who have read early drafts of The Start-Up J Curve responded, \"I wish I had this book years ago.\" \u003cbr\u003e\u003cbr\u003eA startup unfolds in a predictable pattern; the more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it. Author Howard Love calls this pattern the start-up J Curve: The toughest part of the endeavor is the time between the actual start of a new business and when the product and model are firmly established. The Start-Up J Curve gives entrepreneurs the tools they need to get through the early challenges so they can reach the primary value creation that lies beyond. \u003cbr\u003e\u003cbr\u003eLove brings thirty-five years of start-up experience to this comprehensive guide to starting a business. He outlines the six predictable stages of start-up growth and details the activities that should be undertaken at each stage to ensure success and to avoid common pitfalls. Instead of feeling lost and confused after a setback, start-up founders and investors can anticipate the challenges, overcome the obstacles, and ride the curve to the top.","brand":"Greenleaf Book Group, LLC","offers":[{"title":"Default Title","offer_id":47175076511984,"sku":"2940156919598","price":0.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940156919598_p0.jpg?v=1764090305","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940156919598","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}