{"product_id":"2940156935000","title":"Write to Influence!: Personnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More","description":"\u003ch3\u003e\u003cb\u003e\u003ci\u003eWrite to Influence! \u003c\/i\u003e\u003c\/b\u003e\u003c\/h3\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePersonnel Appraisals, Resumes, Awards, Grants, Scholarships, Internships, Reports, Bid Proposals, Web Pages, Marketing, and More\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003ePowerful writing can change your life!\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003eYou may be \u003ci\u003ethe best candidate\u003c\/i\u003e for a competitive opportunity--hands down--but if the competition is better at telling a story, \u003cu\u003eyou lose.\u003c\/u\u003e\u003cb\u003e Powerful writing correlates directly to success,\u003c\/b\u003e personal and professional.\u003cbr\u003e\u003cbr\u003eOpportunity knocking? Choose \u003ci\u003eWrite to Influence!\u003c\/i\u003e\u003cb\u003e when powerful writing is paramount to your goals.\u003c\/b\u003e With this book you will:\u003cbr\u003e \u003cul\u003e\n\u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eWrite to win--Make every word count\u003c\/b\u003e and every second of the reader's time \u003cb\u003eplay to your advantage\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eAchieve your goals\u003c\/b\u003e through \u003ci\u003epersuasive communication\u003c\/i\u003e in legal and many other applications\u003c\/li\u003e\n\u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eWrite a resume that stands out\u003c\/b\u003e ... for the \u003cb\u003eright\u003c\/b\u003e reasons. Uncomfortable with self-promotion? No problem--\u003ci\u003etwelve tips\u003c\/i\u003e make job hunting less daunting \u003c\/li\u003e\n\u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eCompose performance reviews\u003c\/b\u003e--clear, powerful, compelling--for military and civilian writing\u003c\/li\u003e \u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003ePersuade the reader\u003c\/b\u003e--Tips on strategic thinking will help you assemble hard-hitting facts to make your case\u003c\/li\u003e\n\u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eRefine your presentation skills. \u003c\/b\u003e Write and deliver a corporate speech?  Learn to give a spot-on power point briefing\u003c\/li\u003e\n\u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eMaximize\u003c\/b\u003e your \u003cb\u003einternet promotion\u003c\/b\u003e--leverage \u003ci\u003epowerful words\u003c\/i\u003e to do just that\u003c\/li\u003e \u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eCraft professional email\u003c\/b\u003e--polished, succinct, and effective communication\u003c\/li\u003e\n\u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eMake the grade\u003c\/b\u003e (pun intended) with academic essays \u003ci\u003efor high school thru graduate school degrees, \u003ci\u003e e.g., an MBA\u003c\/i\u003e\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cbr\u003e \u003cbr\u003e• \u003cli\u003e\n\u003cb\u003eImprove business writing skills\u003c\/b\u003e--Avoid \u003cb\u003ethe ten most common errors\u003c\/b\u003e with this correspondence how-to guide\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003eAttention employers! \u003c\/b\u003e \u003ci\u003eWrite to Influence! \u003c\/i\u003e is perfect for your employees! Have you read a paragraph in a report again and again ... unable to understand it?  Bureaucratic, textual muck is time consuming, frustrating, counterproductive, and the bane of today's business products.  \u003cbr\u003e\u003cbr\u003eAccurate, clear, and concise writing is the \u003cb\u003elifeblood for effective operations\u003c\/b\u003e ... in private business, corporations, NGOs, government agencies and the military, in particular.  \u003cbr\u003e \u003cbr\u003e\u003cb\u003eEarly Reviews: \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e \u003ci\u003e \"Write to Influence! \u003c\/i\u003e is a gem\u003c\/b\u003e ... Anyone interested in not just adequate but powerful, super-charged writing will appreciate this clear discussion of how to produce effective, attention-grabbing pieces in all kinds of business and real-world scenarios ... \u003ci\u003ewhere standout writing means the difference between success and failure. \u003c\/i\u003e\" --D. Donovan, Senior Reviewer, Midwest Book Review\u003cbr\u003e\u003cbr\u003e\u003cb\u003e \"\u003ci\u003eWrite to Influence! \u003c\/i\u003e is an essential guide for anyone seeking to improve their writing skills and inform or influence others with the written word. \u003c\/b\u003e I write daily and constantly seek ways to improve my writing skills. \u003cb\u003eWrite to Influence will be on my desk to help me on that journey.\" \u003c\/b\u003e --Mark Amtower, Managing Partner, Amtower \u0026amp; Company \u003cbr\u003e \u003cbr\u003e\"Carla brilliantly captured in one entertaining, easily read document the nuances of writing that infuse products with clarity, focus, and direction. \u003cb\u003eIf effective writing is your goal, put this book in your tool kit!\" \u003c\/b\u003e --Dr. Lani Kass, Senior Vice President, Corporate Strategic Advisor, CACI\u003cbr\u003e \u003cbr\u003e\"This book \u003cb\u003eshould be in every professional's library. \u003c\/b\u003e \u003ci\u003eI heartily recommend Write to Influence! \u003c\/i\u003e\" --Baba Zipkin, Former Senior Counsel, IBM\u003cbr\u003e \u003cbr\u003e\"\u003ci\u003eWrite to Influence!\u003c\/i\u003e will be \u003ci\u003emy go-to-guide\u003c\/i\u003e for many years to come ...  \u003cb\u003eIt is now a must-read reference for all of my employees.\" \u003c\/b\u003e --Rick Mix, President \u0026amp; CEO, Cleared Solutions Inc. \u003cbr\u003e \u003cbr\u003e\u003cb\u003eAbout the author: \u003c\/b\u003e Carla D. Bass retired as an Air Force colonel after 30 years active duty. Throughout her career, she:\u003cbr\u003e\u003cbr\u003e•      \u003cul\u003e \u003cli\u003e Worked directly with general officers, ambassadors, congressional delegations, and foreign dignitaries\u003c\/li\u003e \u003cbr\u003e \u003cbr\u003e•      \u003cli\u003e Wrote hundreds of personnel appraisals, award nominations, and other competitive packages; letters for executive-level signature; and elevator speeches and executive memoranda, much of which was sent to Congress \u003c\/li\u003e\n\u003cbr\u003e \u003cbr\u003e•       \u003cli\u003eComposed and delivered briefings to individuals for whom five minutes was significant\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e•       \u003cli\u003eTaught writing to thousands of Air Force members for 15 years – to rave reviews that her techniques work!\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\u003cb\u003eWrite to Influence\u003c\/b\u003e!\u003c\/i\u003e is based on the acclaimed class Carla taught to thousands of Air Force personnel for 15 years. Students confirmed time and again that these techniques opened doors and changed their lives.\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"Gatekeeper Press","offers":[{"title":"Default Title","offer_id":47177240936688,"sku":"2940156935000","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940156935000_p0.jpg?v=1764089447","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940156935000","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}