{"product_id":"2940157037321","title":"Business Reference Guide: Strategies in Marketing","description":"This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. The collection begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling.","brand":"Salem Press","offers":[{"title":"Default Title","offer_id":47122809815280,"sku":"2940157037321","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157037321_p0.jpg?v=1764094665","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157037321","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}