{"product_id":"2940157080716","title":"Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics","description":"Data mining and predictive analytics are the 21st century's most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English...\u003cbr\u003e\u003cbr\u003e\u003cli\u003e• • What data mining and predictive analytics are\u003c\/li\u003e\u003cbr\u003e\u003cli\u003e• • Why they are such powerful management tools\u003c\/li\u003e\u003cbr\u003e\u003cli\u003e• • How and when to use them for greatest positive impact across a broad spectrum of industries\u003c\/li\u003e\u003cbr\u003e\u003cbr\u003eComplete with solid advice and instructive case studies, this\u003cbr\u003ebook demonstrates how to harness the power of data mining\u003cbr\u003eand predictive analytics, and avoid costly mistakes. Use it to\u003cbr\u003egain a quick overview of analytics and as a handy resource to\u003cbr\u003ebe referred to during a project. If you're preparing to lead or\u003cbr\u003eparticipate in a data analytics initiative, this is the one book\u003cbr\u003eyou must read!\u003cbr\u003e\u003cbr\u003eReceiving early, strong praise from business and government leaders who are using these powerful management tools to achieve dramatic goals for their organizations.","brand":"Data Science Publishing","offers":[{"title":"Default Title","offer_id":47156448690416,"sku":"2940157080716","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157080716_p0.jpg?v=1764091996","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157080716","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}