{"product_id":"2940157080976","title":"How To Stop Losing Prospects Using A Unique Selling Point","description":"A step-by-step guide for improving the unique selling point (USP) in your business. This is for the small business owner of industrial and commercial businesses who needs a reliable method for boosting sales in business without hype. Includes detailed steps and an exercise.","brand":"Suresh Iyengar, Business Unit Execution LLC","offers":[{"title":"Default Title","offer_id":47156194607344,"sku":"2940157080976","price":9.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157080976_p0.jpg?v=1764092001","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157080976","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}