{"product_id":"2940157141264","title":"The JD.com story: An e-commerce phenomenon","description":"Valued at $25 billion following its IPO in 2014, JD.com (Jingdong) is China s second largest e-commerce company (behind its rival Alibaba) and leads the way in sales of consumer electronics and books. Through unprecedented access to the inner-workings of JD.com and its founder, Richard Liu, and other main players, this book offers the most detailed examination of the success behind one of China s most successful companies of recent times. Founded in 1998 as an online magneto-optical store, the company evolved into selling books, CDs, videos and consumer electronics online on an enormous scale. In 2014, Asia s largest Internet company, Tencent, acquired a 20% stake in JD.com, which made the company the No.2 online retailer in China, and thus triggering a fierce battle with Alibaba for dominance in the China market. The story of JD.com s growth, and the strategies and philosophy of its charismatic founder, is featured in this fascinating book.","brand":"LID Publishing","offers":[{"title":"Default Title","offer_id":47075138732272,"sku":"2940157141264","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157141264_p0.jpg?v=1764127252","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157141264","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}