{"product_id":"2940157193492","title":"Guide to Chip Heath's \u0026 et al Made to Stick by Instaread","description":"PLEASE NOTE: This is a companion to Chip Heath's \u0026amp; et al Made to Stick and NOT the original book. \u003cbr\u003e\u003cbr\u003ePreview:\u003cbr\u003e\u003cbr\u003eIn Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories....\u003cbr\u003e\u003cbr\u003eInside this companion to the book:\u003cbr\u003e\u003cbr\u003e• Overview of the Book\u003cbr\u003e• Insights from the Book\u003cbr\u003e• Important People\u003cbr\u003e• Author's Style and Perspective\u003cbr\u003e• Intended Audience\u003cbr\u003e\u003cbr\u003eAbout the Author:  With Instaread, you can get the notes and insights from a book in 15 minutes or less.\u003cbr\u003eVisit our website at instaread.co.","brand":"Instaread","offers":[{"title":"Default Title","offer_id":47157908078832,"sku":"2940157193492","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157193492_p0.jpg?v=1764103691","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157193492","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}