{"product_id":"2940157253547","title":"On The Verge","description":"\u003cstrong\u003e\u003cem\u003e\"There can be no greater advantage than certainty of the future.\u003cbr\u003eNot in nature. Not in business. Not in governance.\"\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e  So begins Rebecca Costa's much-awaited exploration of foresight: \"the crowning achievement of human ambition.\" According to Costa, advances in Big Data, predictive analytics, genomics, artificial intelligence, and other technologies have made it possible to pinpoint future results with mind-blowing accuracy--cracking the door to what Costa calls \u003cem\u003epredaptation: the ability to adapt before the fact\u003c\/em\u003e. Never before has the information needed to avert danger, get the jump ahead of others, or prepare for the inevitable been so clearly within grasp.\u003cbr\u003e\u003cbr\u003eThrough fascinating real-life examples, Costa reveals how technology has brought nations, businesses, and individuals to the edge of clairvoyance. Yet, our ability to act on foreknowledge often falls short--causing leaders to squander the advantage of preemption. To counteract this failure, Costa illuminates 12 principles of adaptation, and predaptation, used to succeed in fast-moving environments.\u003cbr\u003e\u003cbr\u003eIn the spirit of the best in popular science, \u003cem\u003eOn the Verge\u003c\/em\u003e is a landmark examination of big-picture forces affecting society today. Costa's unique sociobiological perspective, combined with her ability to blend humor, breaking science, and insightful personal stories, distinguishes her as one of the most important female thought leaders of our time.","brand":"RosettaBooks","offers":[{"title":"Default Title","offer_id":47109191139568,"sku":"2940157253547","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157253547_p0.jpg?v=1764093588","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157253547","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}