{"product_id":"2940157284084","title":"The It Factor","description":"Some people have the ability to start a conversation and immediately draw in listeners, while others - perhaps even those with more valuable information - get pushed to the side, seemingly ignored. Unfortunately, for those who don't have \"It,\" this undeniable factor is not only an attractive quality but also a hallmark of success. This practical, entertaining guide will help anyone boost communication skills and consistently make a positive impression. The It Factor gives readers the tools, techniques, insights - and confidence - to take charge of any conversation, meeting, or networking encounter.\u003cbr\u003e\u003cbr\u003e\"In this book, Mark Wiskup comes as close as anyone I've seen to the Holy Grail that all learners want: Give me something that will help me, give it to me in plain English so that it's crystal clear, and wrap it in a story so that I'll remember it. The It Factor is an enjoyable read that delivers critical lessons for anyone who wants to be a better communicator.\"\u003cbr\u003e- Ed Ruggero, author Combat Jump","brand":"New Word City, Inc.","offers":[{"title":"Default Title","offer_id":47103872270576,"sku":"2940157284084","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157284084_p0.jpg?v=1764128892","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157284084","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}