{"product_id":"2940157339944","title":"A Practical Guide to Strategic Narrative Marketing: How to Lead Markets, Stand Apart and Say Something Compelling in a Crowded Content World","description":"Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining – to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.","brand":"Outskirts Press, Inc.","offers":[{"title":"Default Title","offer_id":47150006665456,"sku":"2940157339944","price":4.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157339944_p0.jpg?v=1764129425","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157339944","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}