{"product_id":"2940157424459","title":"Promoting Your Self-Published Book: An Independent Authors Guide To Marketing and Exposure","description":"Author Marques Vickers' \"Promoting Your Self-Published Book: An Independent Author's Guide To Marketing and Exposure\" is a concise reference guide for authors to market their independently published paperbacks and electronic books. The book offers valuable tips to maximize the expanding sales capabilities of the Internet. This edition details important exposure strategies, existing and emerging sales opportunities and valuable promotional outlets. Nearly 300 useful reference websites are provided to enhance social media strategies, website design, revenue outlets, email marketing, soliciting book reviews and media coverage.\u003cbr\u003e\u003cbr\u003e\"Promoting Your Self-Published Book\" stresses a current transformation supplanting the traditional publishing industry. Fresh and innovative creative and revenue opportunities are emerging for entrepreneurial savvy authors, writers, and journalists. The guide stresses the importance and urgency of cultivating a vibrant social media presence via active postings and participation with content, social networking and weblog websites. These activities supplement an author website with videos, feedback capabilities and resources to cultivate new and return buyers. The book stresses the importance of personalization and a writer's online articulation of their creative vision.\u003cbr\u003e\u003cbr\u003ePractical advice and supplementary consulting sources are offered on every aspect of website design, effective promoting through media exposure, email marketing and the cultivation of a potential and existing client base to establish long-term sustainability. \u003cbr\u003e\u003cbr\u003eChapter #1: The Essential Economics of the Publishing Industry\u003cbr\u003eEvaluating the Financial Realities Behind a Traditional Publishing Contract\u003cbr\u003eThe Changing Economic Landscape for Publishers\u003cbr\u003eSubstantive Reasons For Self-Publishing\u003cbr\u003eThe Precarious Future Facing Traditional Publishing Outlets\u003cbr\u003eOnline Reading Habits\u003cbr\u003ePrinted Media Versus Electronic Media\u003cbr\u003eCreating An Environment of Success and Self-Determination\u003cbr\u003e\u003cbr\u003eChapter #2: A Fresh Dependency and Integration of Social Media\u003cbr\u003eMaximizing Social Media Reach\u003cbr\u003eThe Importance of Hashtags as Reference Beacons\u003cbr\u003eHow to Personalize Social Media\u003cbr\u003eThe Categories of Social Media Best Suited For Authors\u003cbr\u003eWeblogs\u003cbr\u003eAutomating All of Your Social Media Outlets Together\u003cbr\u003e\u003cbr\u003eChapter #3:  A Writer's Website\u003cbr\u003eAttractive Packaging\u003cbr\u003eYour Role in Creating The Design Concept\u003cbr\u003eDesigning and Personalizing Your Own Website \u003cbr\u003eEvaluating Your Website Host\u003cbr\u003eMemorable Domain Name\u003cbr\u003eClarity of Vision\u003cbr\u003eMake Your Site Simple to Navigate\u003cbr\u003eHow The Cellular Phone and Tablets Affect Website Layouts\u003cbr\u003e\u003cbr\u003eChapter #4: Drawing Traffic To Your Social Media Pages and Website\u003cbr\u003eQualifying Your Website Viewers\u003cbr\u003eSearch Engines and Indexes\u003cbr\u003eWhere and How Often Should You Submit Your Website Pages\u003cbr\u003eBuying Traffic and Ad Words Programs\u003cbr\u003eElectronic Magazines and Weblogs\u003cbr\u003e\u003cbr\u003eChapter #5: Soliciting Book Reviews\u003cbr\u003ePrint Media Book Editors\u003cbr\u003eSeeking Out Diverse Coverage and Reviews\u003cbr\u003eHow to follow-up with Media Interest\u003cbr\u003e\u003cbr\u003eChapter #6: Cultivating Media Exposure and Email Marketing\u003cbr\u003eStrategies For Sending Out Press Releases\u003cbr\u003eBulk Email Press Releases\u003cbr\u003eSpecific Media Submission Guidelines\u003cbr\u003ePurchasing Mailing and Media Contact Lists\u003cbr\u003eAdditional Review Outlets and Their Cumulative Effect\u003cbr\u003e\u003cbr\u003eChapter #7: Cultivating Revenue Streams\u003cbr\u003eAmazon Publishing\u003cbr\u003eKeyword Adverting Programs\u003cbr\u003eBidding For Placement\u003cbr\u003eBarnes and Noble, Smashwords, Google Play Books\u003cbr\u003eDropshipping\u003cbr\u003ePre-Printing Books For Resale\u003cbr\u003e\u003cbr\u003eReference Category Listings\u003cbr\u003eAmazon Related Resources, Author Industry Mailing List Services, Automated Social Media Marketing, Bulk Email Services, Content Community, Currency Converters, Digital and Video Imaging Software, \u003cbr\u003eDomain Name Brokers \u0026amp; Registration Services, E-Commerce Shopping Carts, Social Networking Websites, News Media Search Engine Submission Sources, Pay Per Click Traffic, Press Release Services, Search Engines, Self-Publishing Outlets, Weblogs, Website Design Software and Related Services.","brand":"Marquis Publishing","offers":[{"title":"Default Title","offer_id":47075207971056,"sku":"2940157424459","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157424459_p0.jpg?v=1764094669","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157424459","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}