{"product_id":"2940157507169","title":"Crowdfunding Basics In 30 Minutes: How to use Kickstarter, Indiegogo, and other crowdfunding platforms to support your entrepreneurial and creative dreams","description":"Just a few short years ago, if you wanted to produce a new gadget or raise money to make an independent film, you had no choice but to scrape together funding on your own ... or hope a generous friend or relative might put up seed capital. These days, there's a new approach: crowdfunding. Sites such as Kickstarter, Indiegogo, and GoFundMe can not only help you raise money to fund your idea or cause, they can also help you establish a community of enthusiastic supporters.\u003cbr\u003e\u003cbr\u003eIn Crowdfunding Basics In 30 Minutes, author and crowdfunding expert Michael J. Epstein explains how to plan and execute a successful crowdfunding campaign. In a single sitting, you will learn about the different types of crowdfunding projects that are possible, including entrepreneurial startups, creative or artistic projects, charities and community causes, individual support campaigns, and patronage funding. \u003cbr\u003e\u003cbr\u003eThis crowdfunding book covers budgeting basics as well as goal-setting, not to mention the importance of preparing professional-looking campaign assets such as video clips, photographs, and calls-to-action. The author explains how to design reward tiers that not only attract backers, but also won't bankrupt your budget. Other topics include:\u003cbr\u003e\u003cbr\u003eDetermining how much money you can raise\u003cbr\u003ePros and cons of platforms including Kickstarter, Indiegogo, GoFundMe, Patreon, and more\u003cbr\u003eAll-or-nothing campaigns vs. partial funding campaigns vs. patronage systems\u003cbr\u003eHow to plan and budget a crowdfunding campaign\u003cbr\u003eTime requirements for organizers\u003cbr\u003eHidden costs, from shipping to backer melt\u003cbr\u003eTaxes and legal requirements\u003cbr\u003eBest practices for tiered rewards\u003cbr\u003eTelling your story with images, video, and text\u003cbr\u003eTen top tips for creating a great campaign video\u003cbr\u003eSix tips for an effective text pitch\u003cbr\u003eNine best practices for tiered rewards\u003cbr\u003eWhy campaigns fail: 10 pitfalls to avoid\u003cbr\u003eHow to keep momentum going in a lagging campaign\u003cbr\u003eThe art of communicating with crowdfunding backers\u003cbr\u003e\u003cbr\u003eThroughout Crowdfunding Basics In 30 Minutes, Epstein cites his extensive experience organizing crowdfunding campaigns as well examples from some of the hundreds of other campaigns he has backed. If you have been dreaming about launching your own crowdfunding project, this crowdfunding book will be an invaluable guide. Order it today!","brand":"i30 Media Corporation","offers":[{"title":"Default Title","offer_id":47076576559344,"sku":"2940157507169","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157507169_p0.jpg?v=1764095765","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157507169","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}