{"product_id":"2940157608798","title":"The Marketing of Meaning","description":"The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book's triggering statement, \"why purpose markets itself,\" and offers you the recipe to thriving in challenging times.","brand":"Brandhome publishing","offers":[{"title":"Default Title","offer_id":47115205869808,"sku":"2940157608798","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157608798_p0.jpg?v=1764100547","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157608798","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}