{"product_id":"2940157867843","title":"No Marketing Excuses","description":"\"No Marketing Excuses\" \u003cbr\u003e\u003cbr\u003e...is a Myth-Buster and a Powerful Business Builder. \u003cbr\u003e\u003cbr\u003eIt is a book that no-one in business should be without. No-one. It doesn't matter if your business is large or small, or which business you are in. The strategies and tactics Brian Gibson reveals in his book work in today's climate of buyer boredom, skepticism and information overload. \"No Marketing Excuses\" is for everyone who is sick and tired of throwing money at their marketing and gaining little, or nothing, in return.  \u003cbr\u003e\u003cbr\u003eBrian Gibson doesn't just opens our eyes as to how buyers respond to the \"same ole\" brand marketing, he opens our marketing brains to exactly how buyers choose where they spend their money, and why. \u003cbr\u003e\u003cbr\u003eGibson doesn't stop there. He lays out a marketing formula that anyone can understand, with step by step instructions on how to implement successful marketing that is proven to increase your bottom line, no matter what business you are in. Plus, he gives us examples of the \"good, the bad and the ugly\", and lists tons of resources.\u003cbr\u003e\u003cbr\u003eMany marketing books present beautiful theory, which, after reading, one is left the job of interpreting what it all means, and how these often fuzzy theories can be applied to their businesses. This can create confusion, disillusionment and ill-spent marketing dollars. This can be discouraging; even depressing.  However, after reading \"No Marketing Excuses\" you will be able to throw away your crystal ball and direct your marketing in a meaningful manner. \u003cbr\u003e\u003cbr\u003eThe first portion of Gibson's book explains the history of marketing from which so-called brand marketing evolved. It briefly takes the reader back to when there were only 2 stores in town, to the emergence of catalog selling, to big brand marketing, and finally the growth of \"The Information Age\" which is today's consumer environment.  Gibson proves why almost everything most marketers have ever done is probably wrong - and he clearly shows why.\u003cbr\u003e\u003cbr\u003eHe discusses why Brand Marketing no longer works effectively in the current climate. \"The Information Age\" was spawned by the emergence of the Internet. He explains why so much information has caused \"The Confidence Gap\", something every buyer (including you) instinctively gets - and every marketer needs to apply - in order to market successfully.\u003cbr\u003e\u003cbr\u003e\"No Marketing Excuses\" is different than any marketing book out there. When most people think of \"Marketing\", they think of \"Advertising\": traditional print, mailing campaigns, TV ads, etc. Gibson shares his strategies, successfully weaving together traditional advertising with the Internet. Gibson creates marketing strategies that synthesize every tactic into a co-supportive, understandable, easily maintainable system that builds upon itself, creating continually increasing profits. \u003cbr\u003eHe explains how to plan a marketing strategy that combines all of your traditional advertising with your website and emails to generate \"now\" income as well as \"future\" income - while using the same - or even less - dollars to do it.\u003cbr\u003e\u003cbr\u003eA Sample of the 35 Info-Packed Chapters:\u003cbr\u003e\u003cbr\u003e¦ The Purpose of Marketing - It's Not What You Think!\u003cbr\u003e¦ The Days of Simple Selling \u0026amp; The Confidence Gap\u003cbr\u003e¦ The Creative Marketing Formula: The Four Pillars Of Success\u003cbr\u003e¦ People Power: Testimonials, Referrals and Case Studies\u003cbr\u003e¦ Marketing Budget – Why 99% of Budgets are Dead Wrong\u003cbr\u003e¦ From A Date To A Marriage: Keeping Your New Customer\u003cbr\u003e¦ Implementing The Momentous - A new view of your customers\u003cbr\u003e¦ How to Use Your Website To Actually Sell Something, Instead of Gathering Cyber-Dust\u003cbr\u003e¦ 9 Ways To Make Your Web Site More Visitor Friendly\u003cbr\u003e¦ 25 \"Must Haves\" For Winning Web Sales Copy\u003cbr\u003e¦ 108 Ways To Generate New Business (This Alone Is Worth Getting The Book!)\u003cbr\u003e¦ 7 Critical Website Do's \u0026amp; Dont's\u003cbr\u003e¦ Trade Show Booth Evaluation – How to Know If Yours Is Doing It's Job\u003cbr\u003e¦ Direct Mail Deal Killers \u0026amp; 11 Tips To Sequential Mailing\u003cbr\u003e¦ STOP! Headlines That Get Them To Pay Attention AND Continue Reading...\u003cbr\u003e¦ Powerful Guarantees That Will Pump Up Your Profits\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eA powerhouse of information, insight and energy, Brian Gibson inspires thousands of marketers and business owners to market better, smarter and more cost-effectively. For the past 20 years he's taught hundreds of seminars and conferences on Marketing, Negotiation, Internet Marketing, Sales and Customer Service. While Consulting with CEO's and growing their businesses, Brian has increased their profits with sound management and cutting-edge, practical, take-it-to-the-bank marketing.  Now we get the benefit of Gibson's savvy in his book. \u003cbr\u003e\u003cbr\u003e\"No Marketing Excuses\" is certain to become one of your most valuable, most usable marketing resources.","brand":"Brian Gibson","offers":[{"title":"Default Title","offer_id":47156212531440,"sku":"2940157867843","price":3.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157867843_p0.jpg?v=1764104961","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157867843","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}