{"product_id":"2940157948139","title":"Influence","description":"Influence by Robert B. Cialdini | Summary \u0026amp; Analysis\u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePreview:\u003cbr\u003eRobert B. Cialdini's Influence: The Psychology of Persuasion examines the compliance methods by which marketers, salespeople, and others, such as cult leaders, pressure people into doing things they would not otherwise do. There are six basic compliance tools: reciprocity, consistency, social proof, liking, authority, and scarcity. Readers can learn specific techniques to resist each.\u003cbr\u003eHumans rely on standard responses in many situations. For example, when one person gives another a gift, the recipient automatically feels indebted and is inclined to reciprocate. These mental shortcuts are usually helpful both to the individual and to society as a whole. Reciprocity helps facilitate mutual aid, which in turn helps solidify social bonds. These bonds in turn strengthen both the group and the individuals within it...\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003ePLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.\u003cbr\u003e\u003cbr\u003eInside this Instaread Summary of Influence\u003cbr\u003e\u003cbr\u003e• Overview of the book\u003cbr\u003e• Important People\u003cbr\u003e• Key Takeaways\u003cbr\u003e• Analysis of Key Takeaways\u003cbr\u003e\u003cbr\u003eAbout the Author\u003cbr\u003eWith Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience.","brand":"Instaread","offers":[{"title":"Default Title","offer_id":47084328583408,"sku":"2940157948139","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157948139_p0.jpg?v=1764105664","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157948139","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}