{"product_id":"2940157984144","title":"How To Start or Convert an existing Gym into and Market a 24 Hour Fitness Center","description":"How I took my Gym from 50 members to over 300 in less than 3 months by converting to a 24 Hour Fitness Center then Marketed it to become the most recognized gym in my town out of twenty other Fitness Centers\u003cbr\u003e\u003cbr\u003eThis is a biography\/Marketing manual of exactly what it took for me to open my gym from scratch, tried to make it work using staff only, then after almost going bankrupt several times, converted into a 24 hour Fitness Center and Tanning salon (yes you can automate tanning cheaply and most insurance companies will accept it), Taught myself Direct Marketing, Online Marketing, Email Marketing, website building, and Copywriting that allowed me to take my gym from last to first in the minds of my prospects.\u003cbr\u003e\u003cbr\u003eIncludes exact examples of the Gym Ad's I wrote and links to audio ad's I ran on the radio that were super successful, along with proof in the form of website screen shots of the actual visits to my website on those days I ran the ads against the days I didn't run ads. \u003cbr\u003e\u003cbr\u003e You'll also learn how I sold my gym for 5 x what it cost to start 10 years after starting it and exactly how I negotiated the sale, and how  I used \"Pick Up Artist\" or \"Persuasion Techniques\" I learned used to attract and woo my prospective buyer.\u003cbr\u003e\u003cbr\u003eExactly what you'll learn in this over 230 page book:\u003cbr\u003e\u003cbr\u003eMarketing, Marketing, Marketing... of course. Everything from creating your Unique selling Proposition, reactivating old members, direct marketing, radio ads, complete website marketing including the video tour and email system to use on your website, to how to measure your marketing with your website\u003cbr\u003e\u003cbr\u003eFirst, I'll tell you the story of how converting my Gym and Tanning Salon into 24 hour fully automated system saved me over $3,000 a month the first month on labor Alone!, and then combining the marketing I tried, I'll teach and show you in this \"How to start and Market a 24 hour  fitness center book\" how I tripled my gym memberships within the first 3 months of fitness marketing I did.\u003cbr\u003e\u003cbr\u003eEvery detail about the system and how to install it that I used to convert my gym into a 24 hour fully automated Gym, also the software combo within it.\u003cbr\u003e\u003cbr\u003eCamera security systems.\u003cbr\u003eWhat billing Systems I use that include credit card and bank drafts that integrate with the gym software system.\u003cbr\u003eBusiness Productivity, goal setting, and gym Management (this is almost as important as the marketing of your gym for success).\u003cbr\u003eDatabase Marketing (which has been one of the best marketing tactics I employed, EVER!) and how exactly I did it.\u003cbr\u003eEmployees, and how I learned to use a few questions to hire the right employees. Also how to get rid of the bad employees without \"fit pitching\"by using techniques from the book \"how to win friends and influence people\" by Dale Carnegie.\u003cbr\u003eHow to create great customer service.\u003cbr\u003eMagazines to subscribe to strictly for gym owners and Tanning Salons.\u003cbr\u003eHow to decide what kind of gym you want to open.\u003cbr\u003eIncorporating or LLC?\u003cbr\u003ePartnerships, do or don't? the story of my former partnership\u003cbr\u003eFranchise? Pros and cons.\u003cbr\u003eHow to buy an Existing Club.\u003cbr\u003eHow to write Business Plan and Executive Summary to get financed through a bank.\u003cbr\u003eAccounting tips and the system I used to track where every dollar went.\u003cbr\u003ePicking the right name for your Gym, with marketing in mind.\u003cbr\u003eSpying on your competition (Sun Tzu said in the \"Art of War\" that if you don't know your enemy you can't create a plan). Same goes for creatively setting yourself apart with your marketing. Its marketing grass hopper, marketing!\u003cbr\u003ePicking the right Location for your gym.\u003cbr\u003eElectrical, the bare minimum and how to figure out your amp needs based on each cardio piece you have. Also the latest electric bill saving devices.\u003cbr\u003eLighting- the best lighting types and most cost saving.\u003cbr\u003eAir Conditioner and Heat Electrical needs.\u003cbr\u003eNegotiating the Lease.\u003cbr\u003eSignage for Marketing your Gym.\u003cbr\u003ePainting the interior of your gym, colors are very important.\u003cbr\u003eInsurance companies and what to expect.\u003cbr\u003ePlans and lay out for the building.\u003cbr\u003eGetting the Build out done and dealing with sub contractors.\u003cbr\u003eMirrors? How many and the average cost.\u003cbr\u003eGym Equipment, everything about what you need to get and where to get it.\u003cbr\u003eBest place to get parts for gym equipment.\u003cbr\u003eFlooring, from concrete to the special cardio flooring I put down myself that saved me over $6,000.\u003cbr\u003ePro Shop Vendors.\u003cbr\u003eOffice Equipment you absolutely must have.\u003cbr\u003eWhat Ceiling Fans to use.\u003cbr\u003eSound Systems and Cardio Theaters.\u003cbr\u003eChildcare rooms, to do or not to do?\u003cbr\u003eGym Waiver contracts and cancellation forms for 24 hour gym that you can copy.\u003cbr\u003eHiring Personal Trainers and what average to pay them\u003cbr\u003eAlso included, access to interview with NFL New Orleans Saints Player Will Herring, who used this book and system to open his 24 hour gym.\u003cbr\u003eMuch, Much, more","brand":"shannon cook","offers":[{"title":"Default Title","offer_id":47166394728688,"sku":"2940157984144","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940157984144_p0.jpg?v=1764137468","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940157984144","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}