{"product_id":"2940158013713","title":"The Word Toe: How One Word Is Redefining Mental Health (Project Toe)","description":"Wouldn't it be great if there were an easy way to ask for help during a life struggle? \u003cbr\u003e\u003cbr\u003eThe story began when a young girl and boy were walking on the beach. The young girl was going through a life struggle and didn't want to ask the boy for help when she was feeling down in fear of losing him as a friend.\u003cbr\u003e\u003cbr\u003eShe needed to find a non-confrontational way to let him know she was feeling troubled without having to directly ask him for help.\u003cbr\u003e\u003cbr\u003eWhile looking at their sandy feet, they decided on a neutral word that had no meaning, but would indicate to the boy that something was wrong whenever she texted him this magic word in the future.\u003cbr\u003e\u003cbr\u003eThe word was \"toe.\"\u003cbr\u003e\u003cbr\u003eAlthough a simple word, it would later prove to be the foundation of an extraordinary idea that would make one organization rethink the mental-health industry and how the industry goes about reducing depression, addictions, and many other life struggles that individuals face on a global scale.\u003cbr\u003e\u003cbr\u003eIt's called \"social therapy\"--empowering the average individual to make a difference in someone else's life.\u003cbr\u003e\u003cbr\u003eIn The Word \"Toe,\" co-founder Mike Bardi takes you on a journey as to how the idea formed, and the untold adventures that will both inspire and bring a tear to your eye.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eRead The Word \"Toe\" if you...\u003cbr\u003e\u003cbr\u003e• ...want to do more with your life and need a little inspiration to get started.\u003cbr\u003e\u003cbr\u003e• ...have been through a life struggle (depression, addiction, illness), and want to help others, but you don't know how.\u003cbr\u003e\u003cbr\u003e• ...are currently going through a life struggle, but you don't know who to turn to.\u003cbr\u003e\u003cbr\u003e• ...have heard of the organization Project Toe or projecttoe.com, or want to learn more about the app.","brand":"Project Toe","offers":[{"title":"Default Title","offer_id":47075421323504,"sku":"2940158013713","price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158013713_p0.jpg?v=1764107888","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158013713","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}