{"product_id":"2940158021237","title":"The Growth Gears: Using A Market-Based Framework To Drive Business Success","description":"WHY DO THE BEST RUN COMPANIES OFTEN HAVE THE HARDEST TIME GROWING? Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you've ignored one of the most important aspects of an expanding business?working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming into a market-focused organization. This book provides a simple framework as well as tools and action steps for identifying and adding these \"gears\" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In these pages, you will learn how to: • Determine if your business is operationally oriented or market oriented • Identify opportunities for business growth • Understand why marketing execution is sometimes not effective • Assure ongoing market relevance • Increase the returns on your marketing programs Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!","brand":"Advantage Media Group","offers":[{"title":"Default Title","offer_id":47112800862448,"sku":"2940158021237","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158021237_p0.jpg?v=1764108373","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158021237","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}