{"product_id":"2940158024931","title":"The Endangered Customer: 8 Steps to Guarantee Repeat Business","description":"In \"The Endangered Customer,\" Richard Shapiro presents a proven strategy to create loyalty in the age of the empowered consumer. He shows why a \"people first\" approach is more important than ever and offers a road map any business can follow to deliver a welcoming and personalized customer experience at every touch point.\u003cbr\u003e\u003cbr\u003eCompanies invest heavily in technology to manage their customers and earn repeat business, but high-tech approaches have fallen short according to Shapiro. \"Technology can support agility and service,\" he says, \"but technology alone won't sustain long-term relationships when consumers have so much choice and control in the selection and buying process.\"\u003cbr\u003e\u003cbr\u003eShapiro's antidote to the \"switching economy\" is an organizational mind-set built around customer care, responsiveness, and engagement that mirrors the dynamics of a personal relationship. His eight-step strategy is geared to generating a higher percentage of repeat customers and is supported by a \"Repeat Business Scorecard\" that allows firms to measure their performance at each step.\u003cbr\u003e\u003cbr\u003eWith \"The Endangered Customer,\" you hold the key to a high-performing customer retention culture. Read it to ensure the survival of your customers.","brand":"The Center for Client Retention","offers":[{"title":"Default Title","offer_id":47071535530224,"sku":"2940158024931","price":9.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158024931_p0.jpg?v=1764112847","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158024931","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}