{"product_id":"2940158099861","title":"The Sting in the Sale","description":"CONSIDERING A MAJOR PURCHASE? \u003cbr\u003e\u003cbr\u003eIf you are thinking of buying a conservatory, orangery, replacement windows, kitchen, fitted furniture, roofline products, shutters, conservatory blinds or anything that is sold by a commission motivated sales person, this book is essential. \u003cbr\u003e\u003cbr\u003eThe home improvement market has been dominated for years by large national companies that mock trading laws with sales that proclaim, 'half-price sale' or 'buy one get one free' when the price has been inflated to accommodate the discount or offer. Commission motivated sales people manipulate customers, encouraged and trained by managers, while directors turn a blind eye to what is happening. Commission and profit are more important than the needs of the customer. \u003cbr\u003e\u003cbr\u003eCustomers are overpaying by hundreds and even thousands of pounds, manipulated by sales people who try to keep as much money in the deal as possible to protect their own earnings. They can get away with it because the customer does not know what the original price is. There is no price list and no two orders are the same making direct comparison impossible. The customer is completely dependent on what the sales person tells them with no idea of what is true and what is not. \u003cbr\u003e\u003cbr\u003eFEEDBACK SITES ARE EVIDENCE THAT THESE COMPANIES ARE PUTTING COMMISSION AND PROFIT BEFORE THE NEEDS OF THE CUSTOMER. EVEN THE BEST ARE JUST NOT GOOD ENOUGH. \u003cbr\u003e\u003cbr\u003eUnbiased advice is only available for consumers after mistakes are made, when it is too late. Books available on the subject of sales and marketing are written for the benefit of the industry to help them target buyers and sell more. Customers are mere pawns in the game of sales; a necessary evil in the pursuit of profit. \u003cbr\u003e\u003cbr\u003eThe book is written by Sian Wood. Previously a self employed, commission only agent for four of the top national home improvement firms. This book is written from twelve years experience in the home improvement industry. \u003cbr\u003e\u003cbr\u003eAIMS OF THE BOOK: \u003cbr\u003e\u003cbr\u003eTo help buyers negotiate the best possible price. \u003cbr\u003eTo make sure that customers know exactly what they are buying and avoid the misery of an expensive mistake. \u003cbr\u003eTo arm customers with enough information that they can approach the purchase without fear and enjoy the process. \u003cbr\u003eWHO WILL BENEFIT FROM READING THIS BOOK? \u003cbr\u003eAnyone planning a major purchase that requires a consultation with a sales person\/designer who is motivated by commission will gain important insights into the tactics that sales people use. The advice applies whether that consultation involves a home or site visit, conducted in a showroom or a combination of both. This advice is just as applicable for small businesses who do not employ qualified buyers. I have sold to schools, care homes, restaurants, pubs, hotels and other businesses. They may have specialist knowledge about their own business but they are no more knowledgeable about buying than the average home owner and could be more vulnerable because they do not have the time to devote to the research. \u003cbr\u003eThe psychology of buying and selling applies to buyers all over the world. The advice regarding government bodies, trade association, finance agreements and the law pertains exclusively to the UK. Most countries have equivalent bodies that are in place to protect the consumer and are found with any Internet search engine. There is a list of useful websites at the back of the book and on the website.","brand":"Sian Wood","offers":[{"title":"Default Title","offer_id":47173516755184,"sku":"2940158099861","price":7.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158099861_p0.jpg?v=1764114159","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158099861","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}