{"product_id":"2940158150241","title":"Summary of 'The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses' by Eric Ries. In-depth, chapter-by-chapter summary.","description":"In-depth, chapter-by-chapter summary of The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. by Eric Ries.\u003cbr\u003e\u003cbr\u003eThe Lean Startup presents a practical and insightful approach to building products and launching startups.  Based on his experience as an entrepreneur and drawing concepts from lean manufacturing and other disciplines, Ries has created a framework for systematic innovation to maximize the chances of startup success.\u003cbr\u003e\u003cbr\u003eIn this summary:\u003cbr\u003eIntroduction: 5 principles of the lean startup method.\u003cbr\u003eChapter 1 - Start: Why companies fail; understanding vision, strategy and product.\u003cbr\u003eChapter 2 - Define: The true definition of a \"startup\"; lessons on innovation from SnapTax and Intuit.\u003cbr\u003eChapter 3 - Learn: Lessons from IMVU's mistakes; validated learning, scientific testing and reducing waste.\u003cbr\u003eChapter 4 - Experiment: 4 reasons experiments are better than research; value and growth hypotheses; how to run an experiment.\u003cbr\u003eChapter 5 - Leap: Leap of faith assumptions; genchi genbutsu; customer archetypes.\u003cbr\u003eChapter 6 - Test: Minimum viable product (MVP); 4 fears of MVPs.\u003cbr\u003eChapter 7 - Measure: The 3 A's, 3 steps and 3 tools of innovation accounting; actionable metrics. \u003cbr\u003eChapter 8 - Pivot (or Persevere) When to pivot; 5 points about pivots; 10 types of pivots. \u003cbr\u003eChapter 9 - Batch: Single piece flow; benefits of small batches; continuous deployment; the andon cord; \"pull\" hypotheses.\u003cbr\u003eChapter 10 - Grow 4 types of sustainable growth; 3 engines of growth; quantifying product \/ market fit.\u003cbr\u003eChapter 11 -Adapt Adaptive organizations; the 5 whys; proportional investments.\u003cbr\u003eChapter 12 - Innovate Portfolio thinking; startups within an organization; the innovation sandbox.\u003cbr\u003e\u003cbr\u003eReading Time:\u003cbr\u003eSummary: 40 minutes\u003cbr\u003eFull Book: 5:05 hours\u003cbr\u003eSavings: 4:25 hours","brand":"edify.me","offers":[{"title":"Default Title","offer_id":47071436439792,"sku":"2940158150241","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158150241_p0.jpg?v=1764114679","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158150241","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}