{"product_id":"2940158456626","title":"Tight Lines \u0026 Good Selling: Business Growth Lessons Learned at the Point of a Hook","description":"What does fishing have to do with sales? Everything. Jon Wright expertly reveals the \"secrets\" to becoming the top salesperson in your field using the basic principles of fishing. From choosing the correct lure to studying their environment to learning their behaviors, Jon illustrates how great fishermen are like successful salespeople. Through several anecdotes, Jon reveals the vital ingredients to success.","brand":"Innovo Publishing, LLC","offers":[{"title":"Default Title","offer_id":47115689787632,"sku":"2940158456626","price":5.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158456626_p0.jpg?v=1764113131","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158456626","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}