{"product_id":"2940158706530","title":"The Gen Z Answer Key for Business: The Go-To Guide for Marketing to Generation Z","description":"Companies and brands today are missing out on the opportunity to market to their newest, biggest, most knowledgeable and influential demographic: Generation Z. Sky Rota wants to change that. In The Gen Z Answer Key for Business, Sky explains how technology has evolved to meet their needs and how you can futurize your business to appeal to the short attention span of a constantly changing, always-sharing, engagement-requiring generation unlike any that came before it.","brand":"Sky Rota","offers":[{"title":"Default Title","offer_id":47165400580336,"sku":"2940158706530","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158706530_p0.jpg?v=1764117793","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158706530","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}