{"product_id":"2940158711381","title":"The Ancient Path To Creativity And Innovation","description":"There is a difference between a good idea and an inspired one. Settling for \"good\" ones cost the USA over $360 billion every year in failed innovations.  Most books on creativity are written by left-brain thinkers but research shows creativity resides in the right-brain.  Right-brain \"creatives\" are genetically wired to \"hear\" inspired ideas. . .sadly, they are not understood by business leaders.  \u003cbr\u003e\u003cbr\u003eTHE ANCIENT PATH TO CREATIVITY AND INNOVATION is an inside look into the business experiences of a 40-year creative who, like other creatives, \"hears\" inspired ideas.\u003cbr\u003e\u003cbr\u003eWhat's Inside:  \u003cbr\u003e1) How to unlock creativity in yourself and in your business.  \u003cbr\u003e2) The 18-step journey of an inspired idea.  \u003cbr\u003e3) How left-brain and right-brain thinkers can work together effectively.  \u003cbr\u003e4) How to survive and thrive as a creative.","brand":"auDEO Publications","offers":[{"title":"Default Title","offer_id":47177593061616,"sku":"2940158711381","price":6.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158711381_p0.jpg?v=1764122427","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158711381","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}