{"product_id":"2940158761317","title":"Leadership Lessons: Ray Kroc","description":"From soda jerk to billionaire restaurateur, Ray Kroc exemplified American entrepreneurship at its best. In a fascinating career of building McDonald's into the world's biggest fast service restaurant chain, Kroc adhered to certain virtues he considered indispensable for success - passion, persistence, simplicity, trust in frontline employees, and partnering with suppliers. Plus: Smile, smile, smile. Here, in this short-form book, is what leaders can learn from his amazing record.","brand":"New Word City, Inc.","offers":[{"title":"Default Title","offer_id":47071858753776,"sku":"2940158761317","price":2.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940158761317_p0.jpg?v=1764119501","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940158761317","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}