{"product_id":"2940169062465","title":"Good Profit: How Creating Value for Others Built One of the World's Most Successful Companies","description":"\u003cp\u003e\u003cb\u003eTHE UNIQUE MANAGEMENT SYSTEM FROM A LEGENDARY CEO\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn 1967, Charles Koch took the reins of his father's company and began the process of growing it from a $21 million start-up into a global corporation with revenues of about $115 billion, according to Forbes.\u003c\/p\u003e\u003cp\u003eSo how did this MIT engineer manage to grow Koch Industries into one of the largest private companies in the world today with growth exceeding that of the Samp;P 500 by almost 30-fold over the last five decades? Through his unique five-dimensional management process and system called Market-Based Management. Based on five decades of cross-disciplinary studies, experimental discovery, and practical implementation across Koch companies and their 100,000 employees worldwide, the core objective of Market-Based Management's framework is as simple as it is effective:  to generate \u003ci\u003egood\u003c\/i\u003e profit.\u003c\/p\u003e\u003cp\u003eWhat is good profit? Good profit results when a company creates value for customers in a way that helps them improve their lives. Good profit is the result of innovations that customers freely vote for with their own dollars; it's the result of business decisions that create \u003ci\u003elong term value for everyone--customers, employees, shareholders, and society.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eWhile you won't find the Koch Industries name on your home's stain-resistant carpet, your baby's more comfortable but absorbent diapers your stretch denim jeans, or your television with a better clarity screen, MBM¿ drove these innovations and many more.\u003c\/p\u003e\u003cp\u003eHere, drawing on revealing, honest stories from his five decades in business - the company's many successes as well as its stumbles - Koch walks the listener step-by-step through the five dimensions of Market-Based Management to show stockholders, entrepreneurs, leaders, students -- and innovators, supervisors and employees of all kinds, in any field -- how to apply the principles to generate Good Profit in their organizations, companies, and lives.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47100348825840,"sku":"2940169062465","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169062465_p0.jpg?v=1763758999","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169062465","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}