{"product_id":"2940169065206","title":"This Is Marketing: You Can't Be Seen Until You Learn to See","description":"\u003cp\u003e\u003cb\u003eA game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSeth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from \u003ci\u003ePermission Marketing\u003c\/i\u003e to \u003ci\u003ePurple Cow\u003c\/i\u003e to \u003ci\u003eTribes\u003c\/i\u003e to \u003ci\u003eThe Dip\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eNow, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis is Marketing\u003c\/i\u003e shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.\u003c\/p\u003e\u003cp\u003eNo matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to build trust and permission with your target market.\u003c\/li\u003e\n\u003cli\u003eThe art of positioningamp;mdash;deciding not only who it's for, but who it's not for.\u003c\/li\u003e\n\u003cli\u003eWhy the best way to achieve your marketing goals is to help others become who they want to be.\u003cbr\u003e* Why the old approaches to advertising and branding no longer work.\u003c\/li\u003e\n\u003cli\u003eThe surprising role of tension in any decision to buy (or not).\u003c\/li\u003e\n\u003cli\u003eHow marketing is at its core about the stories we tell ourselves about our social status.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou can do work that matters for people who care. This book shows you the way.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47097691275504,"sku":"2940169065206","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169065206_p0.jpg?v=1763759206","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169065206","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}