{"product_id":"2940169110869","title":"Making Your Point: Communicating Effectively with Audiences of One to One Million (Abridged)","description":"\u003cp\u003eWe all need to speak, write and communicate more effectively. Dave Bartlett shares his decades of experience as a strategic communications consultant in an accessible, easy to apply guide to help anybody — students, business people, public speakers, or politicans — improve their speaking and presenting skills.\u003c\/p\u003e\u003cp\u003eThe tricks are as old as Aristotle and as new as \u003ci\u003eThe Daily Show\u003c\/i\u003e: know how to appeal to each specific audience through research and thoughtful planning, and then use appropriate content and style. Bartlett's advice is common sense backed by dozens of real-world examples.\u003c\/p\u003e\u003cp\u003eLearn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to devise a simple strategic goal for every interview, meeting, or speech \u003c\/li\u003e\n\u003cli\u003eHow to give your audience your message, but in the way they will be the most receptive to \u003c\/li\u003e\n\u003cli\u003eHow to make messages positive, concrete, and empathetic \u003c\/li\u003e\n\u003cli\u003eHow to use blogs, podcasts, and YouTube to promote your message \u003c\/li\u003e\n\u003cli\u003eHow to reach your audience one person at a time\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA Macmillan Audio production.\u003c\/p\u003e","brand":"Macmillan Audio","offers":[{"title":"Default Title","offer_id":47150151270640,"sku":"2940169110869","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169110869_p0.jpg?v=1763672915","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169110869","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}