{"product_id":"2940169119121","title":"Made to Stick: Why Some Ideas Survive and Others Die","description":"Mark Twain once observed, \"A lie can get halfway around the world before the truth can even get its boots on.\" His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas struggle to make their ideas \"stick.\" \u003cbr\u003eWhy do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In \u003ci\u003eMade to Stick\u003c\/i\u003e, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. The brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.\u003cbr\u003e\u003ci\u003eMade to Stick\u003c\/i\u003e is an audiobook that will transform the way you communicate ideas. Provocative, eye-opening, and often surprisingly funny, it shows us the vital principles of winning ideas-and tells us how we can apply these rules to making our own messages stick.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFrom the Compact Disc edition.\u003c\/i\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47114168860912,"sku":"2940169119121","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169119121_p0.jpg?v=1763673240","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169119121","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}