{"product_id":"2940169124071","title":"The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth","description":"\u003cp\u003e\u003cb\u003eEntrepreneur and bestselling author of \u003ci\u003eThe Lean Startup\u003c\/i\u003e, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e In \u003ci\u003eThe Lean Startup\u003c\/i\u003e, Eric Ries laid out the practices of successful startups amp;ndash; building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In \u003ci\u003eThe Startup Way\u003c\/i\u003e, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.\u003c\/p\u003e\u003cp\u003eDrawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, \u003ci\u003eThe Startup Way\u003c\/i\u003e is an essential road map for any organization navigating the uncertain waters of the century ahead.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47161072976112,"sku":"2940169124071","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169124071_p0.jpg?v=1763761498","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169124071","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}