{"product_id":"2940169182897","title":"Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption","description":"\u003cp\u003e\u003cb\u003eBased on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond amp;mdash; as well as what potential start-ups must master if they hope to gain a competitive edge.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAs it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other start-ups that have shaken up incumbents and threatened the status quo.\u003c\/p\u003e\u003cp\u003eFor disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head-to-head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.\u003c\/p\u003e\u003cp\u003eIn a penetrating narrative filled with case studies and stories, Teixeira shows us how start-ups successfully disrupt industries amp;mdash; and what industry leaders must do to avoid being disrupted and protect their domain.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47114055024880,"sku":"2940169182897","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169182897_p0.jpg?v=1763674786","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169182897","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}