{"product_id":"2940169196795","title":"Five Stars: The Communication Secrets to Get from Good to Great","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eFive Stars\u003c\/b\u003e\u003c\/i\u003e\u003cb\u003e teaches listeners how to master the art of persuasionamp;mdash;written and read by the bestselling author of \u003ci\u003eTalk Like TED\u003c\/i\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIdeas don't sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field career, having a good idea isn't good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a \"soft\" skillamp;mdash;it is the human edge that will make you unstoppable, irresistible, and irreplaceableamp;mdash;earning you that perfect rating, that fifth star.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFive Stars\u003c\/i\u003e, Carmine Gallo, bestselling author of \u003ci\u003eTalk Like TED\u003c\/i\u003e, breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuableamp;mdash;not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams.\u003c\/p\u003e\u003cp\u003eIn the knowledge ageamp;mdash;the information economyamp;mdash;you are only as valuable as your ideas. \u003ci\u003eFive Stars \u003c\/i\u003eis an audiobook to help listeners bridge the gap between mediocrity and exceptionality, and gain the competitive edge in the age of automation.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eFive Stars\u003c\/i\u003e, listeners will also learn:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe one skill billionaire Warren Buffett says will raise your value by 50 percent.\u003c\/li\u003e\n\u003cli\u003eWhy your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea.\u003c\/li\u003e\n\u003cli\u003eHow Airbnb's founders follow a classic 3-part formula shared by successful Hollywood movies.\u003c\/li\u003e\n\u003cli\u003eWhy you should speak in third-grade language to persuade adult listeners.\u003c\/li\u003e\n\u003cli\u003eThe one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Macmillan Audio","offers":[{"title":"Default Title","offer_id":47097806717168,"sku":"2940169196795","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169196795_p0.jpg?v=1763674958","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169196795","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}