{"product_id":"2940169207279","title":"Thinking in New Boxes: A New Paradigm for Business Creativity Five Essential Steps to Spark the Next Big Idea","description":"\u003cp\u003e\u003cb\u003eWhen BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLIGHTERS?\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company¿a business in the PEN \"box\"¿figured out that there was growth to be found in the DISPOSABLE \"box.\" And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIT INVENTED A NEW BOX.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYour business can, too. And simply thinking \"out of the box\" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eTHINKING IN NEW BOXES\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e¿a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG).\u003c\/p\u003e\u003cp\u003eTo make sense of the world, we all rely on assumptions, on models¿on what Luc de Brabandere and Alan Iny call \"boxes.\" If we are unaware of our boxes, they can blind us to risks and opportunities.\u003c\/p\u003e\u003cp\u003eThis innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDoubt everything. Challenge your current perspectives.\u003c\/li\u003e\n\u003cli\u003eProbe the possible. Explore options around you.\u003c\/li\u003e\n\u003cli\u003eDiverge. Generate many new and exciting ideas, even if they seem absurd.\u003c\/li\u003e\n\u003cli\u003eConverge. Evaluate and select the ideas that will drive breakthrough results.\u003c\/li\u003e\n\u003cli\u003eReevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCreativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe's, \u003ci\u003eThinking in New Boxes\u003c\/i\u003e will help you and your company overcome missed opportunities and stay ahead of the curve.\u003c\/p\u003e\u003cp\u003eThis book isn't a simpleminded checklist. This is \u003ci\u003eThinking in New Boxes\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eAnd it will be fun. (We promise.)\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47114105127152,"sku":"2940169207279","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169207279_p0.jpg?v=1763675171","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169207279","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}