{"product_id":"2940169253924","title":"A Macat Analysis of John P. Kotter's Leading Change: Why Transformation Efforts Fail","description":"\u003ci\u003ePublisher¿s Weekly\u003c\/i\u003e called John Kotter¿s 1996 book \u003ci\u003eLeading Change\u003c\/i\u003e ¿a truly accessible, clear and visionary guide¿ to corporate transformation.\u003cbr\u003e\u003cbr\u003e    A professor at Harvard Business School, Kotter spent years coaching organizations¿large and small; successful, less successful, and nearly bankrupt¿through their own change processes. Some worked; others didn¿t. Distilling wisdom from these experiences, Kotter identifies eight common mistakes managers make implementing change. He then uses them to propose an eight-stage model that he argues can lead to successful organizational transformation. Leadership is crucial to change. In Kotter¿s view, unsuccessful transformations usually result from poor management decisions.\u003cbr\u003e\u003cbr\u003e    \u003ci\u003eManagement General\u003c\/i\u003e named \u003ci\u003eLeading Change\u003c\/i\u003e the management book of the year in 1996. Nearly 20 years later, would-be change-makers still rely on Kotter¿s highly readable, jargon-free combination of visionary guide and practical toolkit. An international bestseller, it remains a ¿must read¿ for anyone who wants to move from \u003ci\u003ethinking\u003c\/i\u003e about change, to actually making it happen.","brand":"Ella Blasen","offers":[{"title":"Default Title","offer_id":47097823199472,"sku":"2940169253924","price":13.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169253924_p0.jpg?v=1763676932","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169253924","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}