{"product_id":"2940169313536","title":"The Selling Difference","description":"In this series you will learn how to plan, prepare for and expect success each and every day of your sales career; the art of setting and achieving sales goals through a unique seven-step goal attainment procedure; why selling is a proud profession and how you must be sold before you can sell; superior questioning skills to increase your closing ratio; to define the Features-Functions-and-Benefits of your products or services; the TRUST process of selling; closing techniques from The Master Closer, Zig Ziglar; how to handle objections using the LQET formula; how to sell value versus price; the four behavioral styles of your prospects and the selling tendencies for each style; how to use technology as an aid in the selling process; cross cultural selling techniques making you a more effective sales professional in today's global marketplace.","brand":"Made for Success","offers":[{"title":"Default Title","offer_id":47162139508976,"sku":"2940169313536","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169313536_p0.jpg?v=1763679352","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169313536","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}