{"product_id":"2940169324280","title":"Generation Chef: Risking It All for a New American Dream","description":"\u003cp\u003e\u003cb\u003eInside what life is really like for the new generation of professional cooks--a captivating tale of the make-or-break first year at a young chef's new restaurant.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eFor many young people, being a chef is as compelling a dream as being a rock star or professional athlete. Skill and creativity in the kitchen are more profitable than ever before, as cooks scramble to reach the top-but talent isn't enough. Today's chef needs the business savvy of a high-risk entrepreneur, determination, and big dose of luck. \u003c\/p\u003e\u003cp\u003eThe heart of \u003ci\u003eGeneration Chef\u003c\/i\u003e is the story of Jonah Miller, who at age twenty-four attempts to fulfill a lifelong dream by opening the Basque restaurant Huertas in New York City, still the high-stakes center of the restaurant business for an ambitious young chef. Miller, a rising star who has been named to the 30-Under-30 list of both \u003ci\u003eForbes\u003c\/i\u003e and Zagat, quits his job as a sous chef, creates a business plan, lines up investors, leases a space, hires a staff, and gets ready to put his reputation and his future on the line.\u003c\/p\u003e\u003cp\u003eJournalist and food writer Karen Stabiner takes us inside Huertas's roller-coaster first year, but also provides insight into the challenging world a young chef faces today-the intense financial pressures, the overcrowded field of aspiring cooks, and the impact of reviews and social media, which can dictate who survives.\u003c\/p\u003e\u003cp\u003eA fast-paced narrative filled with suspense, \u003ci\u003eGeneration Chef\u003c\/i\u003e is a fascinating behind-the-scenes look at drive and passion in one of today's hottest professions.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47114417930480,"sku":"2940169324280","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169324280_p0.jpg?v=1763679528","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169324280","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}