{"product_id":"2940169342642","title":"Sizzle: Building a Powerful Brand for Small Business","description":"\u003cp\u003eA favorite quote in branding circles is ¿Sell the sizzle, not the steak.¿  In this series, marketing expert Bryan Heathman explores how to craft a powerful brand for a small business owner.  Having bought and sold companies, Bryan knows the valuation of a strong brand can often eclipse many other business activities.  So what does it take to create a strong brand for your business?\u003c\/p\u003e\u003cp\u003eTold through a combination of lessons and stories, this audio program unpacks the essential elements of building a strong brand for your business. The author guides listeners through the philosophy of a strong brand, how to stimulate brand recall and how marketing your brand correctly can bring an avalanche of new business.\u003c\/p\u003e\u003cp\u003eListen to this complete program during your morning commute, and you¿ll be equipped to create a powerful brand for your business.\u003c\/p\u003e","brand":"Made for Success","offers":[{"title":"Default Title","offer_id":47158868312304,"sku":"2940169342642","price":9.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169342642_p0.jpg?v=1763680172","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169342642","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}