{"product_id":"2940169353884","title":"Brain-Powered Weight Loss: The 11-Step Behavior-Based Plan That Ends Overeating and Leads to Dropping Unwanted Pounds for Good","description":"\u003cp\u003eLosing weight and successfully maintaining it over the long term is not as much about what you put in your stomach; it's more about what's happening in the brain. In \u003ci\u003eBrain-Powered Weight Loss\u003c\/i\u003e, psychotherapist and weight management expert Eliza Kingsford shows that more than 90 percent of people who go on diet programs (even healthy ones) fail or eventually regain because they have a dysfunctional relationship with food. Changing this relationship by changing the way you think about and behave around food is what it takes to \u003ci\u003epermanently \u003c\/i\u003eachieve weight-loss success. Kingsford's 11-step first-of-its-kind program enlists dozens of mind-altering and behavior-changing exercises and techniques that shows you how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIdentify and reverse the conscious and unconscious thinking errors and food triggers that lead to the behaviors that drive our food decisions.\u003c\/li\u003e\n\u003cli\u003eLet go of the mindset of going on or off a diet in favor of a conscious quest to pursue a lifestyle of healthy eating and everyday activity - one that can last forever.\u003c\/li\u003e\n\u003cli\u003eSuccessfully use what Kingsford calls \"dealing skills\" to outsmart high-risk situations, tame stressful times, and prevent an eating \"slip\" from leading to a setback or all-out binge.\u003c\/li\u003e\n\u003cli\u003eFind out if you have what emerging research shows is an addiction to certain high-fat and sugar-added, processed foods that can be as powerful as addiction to cigarettes and narcotics.\u003c\/li\u003e\n\u003cli\u003eDesign a personal healthy eating program built on Kingsford's 10 Principles of Healthy Eating.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47116513476848,"sku":"2940169353884","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169353884_p0.jpg?v=1763779752","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169353884","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}