{"product_id":"2940169397888","title":"Ultimate Fitness: The Quest for Truth about Health and Exercise (Abridged)","description":"\u003cp\u003eGina Kolata, science reporter to \u003ci\u003eThe New York Times\u003c\/i\u003e, takes a fascinating journey into the fads, fictions and genuine innovations that have defined the world of physical fitness.  By examining fads through the decades, from weight lifting for men and women in the early days, to jogging, cycling, aerobics, and now spinning, Kolata explains the science of conditioning and the objective evidence behind commonly accepted prescriptions.\u003c\/p\u003e\u003cp\u003e Among the questions she addresses are:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhat is the best way to exercise for maximum effect?\u003c\/li\u003e\n\u003cli\u003eIs there really a \"fat-burning zone\"?\u003c\/li\u003e\n\u003cli\u003eWhy is that some people won't become fit in spite of exercise?\u003c\/li\u003e\n\u003cli\u003eAre there foods, drinks or supplements that can help you exercise longer or harder?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eKolata profiles researchers who successfully challenged conventional wisdom and marketed their inventions, and some who resisted initial criticism only to back down from their claims. With lively sketches of many of the mavericks who have influenced the industry, Kolata presents an eye-opening view of the inside workings of a multimillion-dollar business.\u003c\/p\u003e\u003cp\u003eLively and engaging, \u003ci\u003eUltimate Fitness\u003c\/i\u003e spotlights the machines and machinations and cuts through the marketing hype, not only to assess what is healthy, but also to understand what our obsession with staying healthy says about American culture today.\u003c\/p\u003e\u003cp\u003eA Macmillan Audio production.\u003c\/p\u003e","brand":"Macmillan Audio","offers":[{"title":"Default Title","offer_id":47162218774768,"sku":"2940169397888","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169397888_p0.jpg?v=1763681402","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169397888","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}