{"product_id":"2940169494525","title":"The Breakthrough Company: How Everyday Companies Become Extraordinary Performers","description":"The vast majority of small businesses stay small-and not by choice. Only the most savvy and persistent break through to annual sales above $250 million. In THE BREAKTHROUGH COMPANY, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate-from small startup to industry leader.\u003cbr\u003e\u003cbr\u003eMcFarland spent five years building and analyzing the world's largest growth-company performance database and interviewing more than 1,500 growth-company executives on four continents. His goal was simple: to identify the secrets of breakthrough. THE BREAKTHROUGH COMPANY is the result. Winnowing a study pool of more than 7,000 companies down to nine that have made the transition to major-player status, McFarland highlights real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. \u003cbr\u003e\u003cbr\u003eWith powerful, specific action steps shared-as well as invaluable advice from business leaders who've taken their companies to extraordinary levels of growth and profitability-THE BREAKTHROUGH COMPANY is one of the most provocative, inspiring, and instructive business books ever.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eFrom the Compact Disc edition.\u003c\/i\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47097983140080,"sku":"2940169494525","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169494525_p0.jpg?v=1763684185","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169494525","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}