{"product_id":"2940169495959","title":"The Motivation Myth: How High Achievers Really Set Themselves Up to Win","description":"\u003cp\u003e\u003cb\u003eFrom Inc.com's most popular columnist, a counterintuitiveamp;mdash;but highly practicalamp;mdash;guide to finding and maintaining the motivation to achieve great things.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through.\u003c\/p\u003e\u003cp\u003eBut that's not at actually true, as popular Inc.com columnist Jeff Haden proves. \"Motivation\" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a \u003ci\u003eresult \u003c\/i\u003eof process, not a cause. Understanding this will change the way you approach any obstacle or big goal.\u003c\/p\u003e\u003cp\u003eHaden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our levelamp;mdash;at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the pastamp;mdash;and offers practical advice that anyone can use to stop stalling and start working on those dreams.\u003c\/p\u003e\u003cp\u003eHaden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspirationamp;mdash;as Tony Robbins and adherents of The Secret believeamp;mdash;but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn 2 million readers a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month.\u003c\/p\u003e\u003cp\u003eSuccess isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.\u003c\/p\u003e","brand":"Penguin Random House","offers":[{"title":"Default Title","offer_id":47101969137904,"sku":"2940169495959","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169495959_p0.jpg?v=1763684231","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169495959","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}