{"product_id":"2940169529685","title":"Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition","description":"\u003cp\u003e\u003cb\u003eAsk the questionsamp;mdash;and get the sale.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eAs a salesperson your product knowledge is extensive, but that's not enough. If you fail to ask the right questionsamp;mdash;the ones that uncover a customer's real needsamp;mdash;you will never close the deal.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eQuestions that Sell\u003c\/i\u003e reveals advanced questioning techniques that will help you sell your products or services based on value to the customer, rather than priceamp;mdash;and increase your success rate as a result. Packed with powerful examples, exercises, and hundreds of sample questions for a wide range of buyer interactions, the revised and updated second edition now includes new material on how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUse questions to qualify prospects (without insulting them)\u003c\/li\u003e\n\u003cli\u003eDiscover hidden customer needs and motivations\u003c\/li\u003e\n\u003cli\u003eRaise delicate questions\u003c\/li\u003e\n\u003cli\u003eOvercome stalls\u003c\/li\u003e\n\u003cli\u003eReinvigorate a stale relationship\u003c\/li\u003e\n\u003cli\u003eSoothe anxious buyers\u003c\/li\u003e\n\u003cli\u003eAccelerate the decision process\u003c\/li\u003e\n\u003cli\u003eUpsell and cross-sell so you no longer leave money on the table\u003c\/li\u003e\n\u003cli\u003eProspect for new business\u003c\/li\u003e\n\u003cli\u003ePose intriguing questions to position yourself as a thought-leader on social media\u003c\/li\u003e\n\u003cli\u003eTurn social media contacts into active sales leads\u003c\/li\u003e\n\u003cli\u003eIdentify dead-end opportunities\u003c\/li\u003e\n\u003cli\u003eSecure referrals\u003c\/li\u003e\n\u003cli\u003eAnd more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuccess is yours for the asking. Smart questioning will get you there.\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47114583376112,"sku":"2940169529685","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169529685_p0.jpg?v=1763685359","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169529685","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}