{"product_id":"2940169541441","title":"Bigger Than This: How to Turn Any Venture into an Admired Brand","description":"\u003cp\u003eWhat do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.\u003c\/p\u003e   \u003cp\u003eFollowing the success of his best-selling book,\u003ci\u003e How to Launch a Brand\u003c\/i\u003e, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation.\u003ci\u003e Bigger Than This\u003c\/i\u003e challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.\u003c\/p\u003e   \u003cp\u003eIn \u003ci\u003eBigger Than This\u003c\/i\u003e, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace eight simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing \"dress-up\" he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.\u003c\/p\u003e   \u003cp\u003eDelightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.\u003c\/p\u003e","brand":"Harlequin Love Inspired","offers":[{"title":"Default Title","offer_id":47101925982448,"sku":"2940169541441","price":5.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169541441_p0.jpg?v=1763685619","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169541441","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}