{"product_id":"2940169555349","title":"Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets","description":"\u003cp\u003eThe economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. \u003cb\u003e\u003ci\u003eCreating Competitive Advantage\u003c\/i\u003e\u003c\/b\u003e sets out a compelling case for the business benefits of better market anticipation, and provides tools and approaches to develop a forward-looking strategy that will deliver these. Through theory, case studies and practical insights, the book demonstrates how better analysis of market trends and scanning of the environment combined with business model change and confident leadership can gain and maintain competitive advantage.\u003c\/p\u003e\u003cp\u003eWith the right approach, game-changing strategy can be highly accessible for all business strategists and owners, rather than as today, the almost exclusive reserve of a few brave and instinctive entrepreneurs. With tools, assessments and models to get more value out of the business data you already have and take your strategy to the next level through analytically-supported intuition, \u003cb\u003e\u003ci\u003eCreating Competitive Advantage\u003c\/i\u003e\u003c\/b\u003e gives business leaders and strategists the toolkit to move from a responsive mindset to a leading one.\u003c\/p\u003e","brand":"Brilliance Audio","offers":[{"title":"Default Title","offer_id":47116820611312,"sku":"2940169555349","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/2940169555349_p0.jpg?v=1763686506","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/2940169555349","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}